In this course of 5 modules, our team of experts from both academic and non-academic institutes will introduce you to strategic planning for farming businesses of the 21st century. At the end of the course, you will be able to create and refine a Business Model.

What you will learn
  • Understand the struggles of the agro food chain
  • Explain the importance and benefits of a good business plan
  • Understand the difference between management and entrepreneurship
  • Identify the 6 capitals of a farming business
  • Identify the local and global supporting environments of a farming business
  • Complete a SWOT analysis of a farming business
  • Develop a strategy based on the SWOT analysis by using Porter’s generic strategies
  • Identify the business’ value propositions in the value elements pyramid
  • Determine the businesses customer segments
  • Complete a value proposition canvas
  • Complete a business model canvas
Estimated 6 weeks
5–7 hours per week
Instructor-led on a course schedule
Optional upgrade available

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