Commonland recently developed a business model canvas specifically for business models that have a landscape approach and wish to deliver 4 returns. It can be found in the toolbox here. The purpose of a BMC is to transform a business idea into a business model. In the case of this model, it could also be used to innovate a traditional business model into a 4 returns model with a landscape approach.

While there are many canvasses out there already, an added value for 4 returns practitioners could be its communicative value. Colleagues working on 4 Returns business cases told us that they sometimes struggle to explain the added value of a 4 Returns company to their customers, and this canvas could help explain this. On the other hand, we received the feedback that the canvas could be a little too complicated in e.g. workshops with farmers on identifying new business cases.

These insights help us a lot in developing the canvas. Therefore, any other feedback is very welcome in this development phase. So, if you are in some way working with 4 returns business cases, we would be very grateful if you could give us your first impressions on the canvas, or your test results after using it. We are specifically interested in the following questions:

  1. Is the canvas useful to you?
  2. What is its added value?
  3. In which ways would you use the canvas?
  4. What do you think should change on the canvas?

Thank you in advance!

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