CONSERVATION WORDS THAT WORK: DETERMINING HOW TO ENGAGE THE AMERICAN PUBLIC THROUGH THE LANGUAGE OF CONSERVATION- JUNE 16, 2022, 2-3PM EDT
Hudson River National Estuarine Research Reserve
Responsive Management and the Wildlife Management Institute (WMI) recently completed a study on the conservation words and phrases that resonate the most with the American public. The study was predicated on the fact that words matter—that the individual terms and phrases used by conservation professionals to describe their work can mean the difference between concern and apathy among everyday U.S. residents. Persuasive communicators routinely employ specific words and phrases to guarantee maximum impact in the framing of concepts and ideas. The task of the conservation community is no different: when communicating about the purpose and benefits of conservation, we must use language strategically to invest as many Americans as possible in our work. Join us and Mark Damian Duda, executive director of Responsive Management, for an overview of the study’s findings on what works – and what doesn’t – as we all strive to increase our relevance and get out our conservation message.