Ready for a story on hope and inspiration? Agriculture has been around for 1000s of years on the steppe highlands of Spain. A 1.000.000 hectare area that is on the verge of desertification. But through regenerative agriculture and by revitalizing community spirit, it is shown how climate threats can be reversed. Because if we want different things to happen, we have to do things differently.

AlVelAl, Inspiration 4 Action and Commonland invite you to (re)watch the award-winning (Green Film Festival, Become Jury Award) documentary ‘Head, Heart, Hands’, followed by a Q&A session with Erica ten Broeke (landscape manager at Commonland) and three people who you’ll meet in the documentary: Elvira Marín (coordinator AlVelAl), Astrid Vargas (producer of the documentary), and Manuel Martínez (spokesperson Los Vélez region & farmer).

In the past years, AlVelAl has grown from a small coalition of enthusiasts to a farmer’s network of 380 members. Over 10,000 ha are now under improved management, 10,000 trees have been planted, and a network of entrepreneurs are now uniting efforts under the consumer platform AlVelal Foods.


About Head, Heart and Hands 

The documentary shares the stories of local farmers Santiaga, Alfonso, Loly and their community – a group of social entrepreneurs in South-East Spain who are transforming their lands to create a new economic model. One that puts back into the land more than it takes out while improving economic returns and revitalising community life.

With optimism and determination they offer practical and realistic solutions to combat desertification and decline of biodiversity and depopulation that affects so many rural areas around the world. The movie is an invitation to all of us to aspire to a better world. One built around healthy landscapes, thriving communities and regenerative economies.

The film has recently won the BECOME JURY AWARD (Green Film Festival category) for the importance of preserving rural areas around the world and bringing the voice of entrepreneurs to suggest concrete solutions to combat desertification.

Find more information on the Head, Heart and Hands website!



16.00 – 16.10 (CET) Introduction

16.10 – 17.05 (CET) Documentary ‘Head, Heart and Hands’

17.05 – 17.40 (CET) Q&A with Erica, Elvira, Manuel and Astrid



The Spanish documentary has English subtitles. The introduction and Q&A will be in English.


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