Description
OpenForests is collaborating with ReWild Africa to offer this storytelling webinar. Attending guests, Misha Teasdale from Greenpop, and Dr. Bernard van Vuuren from African Origin Oils will present their remarkable project stories.
ReWild Africa, a storytelling agency for transformative story crafting, has more than a decade of experience coaching and implementing value-driven communication concepts for restoration and rewilding projects throughout Africa. ReWild Africa is interested in providing guidance and examples of how to find and build stories that have the potential to make real changes possible.
OpenForests, a platform developer for project presentation and transparency, empowers forest landscape projects with their map-based platform explorer.land to present projects in time and space. By combining exciting storytelling (emotions) and reason (facts) their platform inspires funders to focus their investments on restoring healthy forest landscapes. OpenForests is interested in showcasing how various story elements, e.g. news, photos, video, maps, and data layers, can be combined to create a powerful story canvas for high-quality and transparent projects.
Why register for this webinar?
Every project has a unique story to tell. However, communicating their intricacies and impacts – generally, the end consumers who ultimately eat or use the project’s outputs – can be a real challenge. Considering the power of storytelling and its potential for cultural change, it’s a pity that many wonderful and engaging project stories never reach a wider audience. Or if they do, it is usually through static PDF reports. Nature restoration projects, however, are far from static. They are dynamic by nature (literally!), and so too should their communication.
With this webinar, we want to guide and inspire communicators of landscape projects to discover their stories while developing strategies to reach the audience. Examples will be presented of how stories can benefit from being told using maps, infographics, data, photos and imagery, video, timelines, biographies to name a few!
Every forest landscape project has a great story worth sharing with the world. And every organization can grow its following and impact.
Who is this webinar for?
This webinar is not for those looking for a fast track to success! It is an initial online webinar for those who are willing to make a considerable time investment to make a change.
If you are responsible for one of the following activities:
- Communication of project activities, e.g. stories about people, nature, the project successes, and failures, the real story;
- The conception of the communication strategies for your organization and landscape project;
- Caring for the relationships with stakeholders, donors, investors, buyers of forest products, and the public;
then this storytelling workshop is for you!
What’s in this webinar?
Storytelling for a Wilder World by Samuel Chevalier, Rewild Africa (30 min)
- The origins of storytelling.
- Creating Empathy through authenticity.
- Science in storytelling.
- Behaviour change for impact.
- Re-discovering your why; what is your story to create a wilder world.
Example: Kalahari Melon Oil by Dr. Bernard van Vuuren, African Origin Oils and Nêô Sephiri (10 min)
Kalahari Melon Oil’s success story and how Melon Seed Oil help building back a sustainable and climate-resilient economy. A story of origin, sustainable supply chain, and transparency.
Example of how active planting itself has become the powerful story by Misha Teasdale, Greenpop (10 min)
How building the story can move people from being anxious to being active.
Misha speaks to the power of action through storytelling,
Q&A (15 min)
The presenters will answer your burning questions.
You can find more information about this event over at Open Forests
